As a foreigner visiting China for business from time
to time, I am always fascinated by how Tencent’s WeChat has created such an
impact in only seven years. For most of us living outside of China, the use of
WeChat may be limited to group chats and photo sharing with friends and
colleagues. But to people living in
China, WeChat is probably listed as a necessity to human survival, up there
with air, food, water and shelter. Watch this video and you will understand the convenience the app
brings to their daily lives.
CLICK TO TWEET: Online shopping require a data center that can migrate to higher speeds and also deliver tomorrow’s bandwidth demands.
Or should I say super app? WeChat’s users have convenience at their fingertips,
managing almost anything from booking taxis, paying for meals, sorting petcare or
paying for bills.
Shopping on WeChat is not a new phenomenon but
retailers are constantly experimenting on how to further exploit the e-commerce
platform to tap into the 1 billion monthly active users.
One example comes from ‘Mini programs’ which are ultimately lightweight apps supporting services within
WeChat. With mini programs gaining traction, the digital world is witnessing a
disruption in online shopping. Shops can
offer group-buying deals facilitated through group conversations, and customers can purchase
goods directly without having to leave the platform!
More than a million mini programs have been launched for WeChat so far, and 500 million users interact with mini programs at
least once a month.
The marriage between
e-commerce and social media
WeChat isn’t the only social media platform planning
new moves into e-commerce. Instagram is
building a standalone app for shopping. There are more
than 25 million businesses that have Instagram accounts, and 2 million of them
are advertisers. Four in five Instagram users
follow at least one business.
We are all familiar with the accepted truth that
booming online sales (especially during Black Friday in the United States or Singles Day in China) have caused many brick-and-mortar stores around the world to close. It
will be interesting to see how social shopping will impact e-commerce…and the
networks that power them 24 hours a day, seven days per week.
With social media, a lot happens in just one internet
minute. In a mere 60 seconds globally, 266,000
hours are watched on Netflix; 2.4 million snaps are created; and 1.1 million
swipes go left or right on Tinder. In
China alone, about 400,000 people log in to WeChat every minute! The
internet is buzzing with social shoppers and now, more than ever, milliseconds
of latency can have a negative impact on sales.
Reinventing your data
retailers have an appetite for unlimited network capacity given 60 percent of Gen Z, 13-22 year olds, will not
use an app or website if it’s too slow to load and two thirds are interested in
purchasing via social media directly, according to, "Generation Z: The study of tech intimates."
As business-critical applications and information
evolve, is your data center ready to deliver the required bandwidth and speeds
of the future?
Join us at Data Centre World 2018 in Marina Bay Sands Singapore on October 10 as CommScope demonstrates
how your data center can migrate to higher speeds to deliver tomorrow’s
Before that, tune in to our Facebook Live session on October 4 at 2:30 pm (Singapore time) as we talk about how online shopping trends are